Cristiano Ronaldo is a titan of the sports world, widely regarded as one of the greatest soccer players of all time. And with over 900 million social media followers, he is already a massively influential figure online. But Ronaldo has now made a bold move to further cement his status as a global superstar – by launching his own YouTube channel.
Ronaldo’s new channel, simply titled “UR”, went live today and quickly shattered records. Within the first 90 minutes, it had already surpassed 1 million subscribers – the fastest a new YouTube channel has ever reached that milestone. By the four-hour mark, it had an astounding 5 million subscribers.
This rapid growth underscores just how massive Ronaldo’s influence is, particularly among younger audiences that have grown up in the era of social media and online content creation. It signals that the 39-year-old athlete is savvy to the power of the creator economy and is determined to harness it for his own brand and legacy.
